By Stavros Georgiadis


Millions of people are now Facebook users. There is a good chance that you are one of them. If you're a business owner, you have to kno whow to reach out to those Facebook users so you can attract new business. Here are some useful tips for using Facebook to market your business.

It is important that your posts are always professional. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. When you use a professional tone on Facebook, people will trust you and your company.

Facebook Offers can help you get the word out about a giveaway. Set up your offer and then turn change the status to "Promoted Post". If you have an offer that's great you may want to promote it to people that aren't fans as well.

Carefully choose your updates to create more interest. If your updates have no value, your subscribers will lose interest fast. They want to read something interesting or that entertains them. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

Always answer comments and posts that show up on your Wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.

The key to successful marketing with Facebook is having a strong base of fans. That means you really shouldn't put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit that mark, your conversions will start happening rapidly.

Ask your fans to get involved in various decisions related to your company or brand. People like to get involved. These are the best minds to tap into for opinions. For example, if you blog, you can ask them what kind of posts would interest them.

If someone 'likes' your Facebook page, give them a deal. Likes are very important to improve the visibility of your company. You can give away coupons for your product or maybe free samples. A contest is a good idea as is a coupon or discount. If you offer something they want, they will likely click the button.

The design of your Facebook page should be similar to your website's design. You should match your webpage colors to those on the wall of your facebook site. This will keep your brand uniform in all areas. Making it completely different, however, will only serve to confuse your loyal customers.

Update your profile on a regular basis. New or changing information about your business should prompt a profile update. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. Regularly changing up your Facebook page will make people want to keep coming back.

More than likely you use Facebook, so you know pretty much what a potential customer will see. These tips will keep your customers on edge with new product offerings for your company. You'll get more profit if you try harder.




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