By Mollie Brooks


The notion that a company can be universally esteemed and loved is false. This is true for traditional and internet based organizations. No matter how great your business is, you will have to contend with criticism. It is actually the way you address the criticism when you find it that is important. This is especially vital to do when you do your business on the web -- where people do not have many chances to interact with you in person to counteract the negativity they read. So here's what you need to do.



It's vital to respond rapidly to every criticism you see. This is super vital. You wouldn't want to simply let a bad review sit somewhere without addressing it. If you see the criticism in a public message board, reply through the same thread and thank the person for her or his opinions. Write out you are looking at things and then ask the person for permission to continue going over the matter in private. This shows people that your first priority is producing the best product possible and that you don't respond badly to reviews. This can help you earn lots of respect.



Actually spend some time checking out whether or not a feedback is about something that actually needs to be remedied. People could tell the difference between trolls and honest critique. It's not necessary to respond to "you suck." It's important, though, to have a look at things such as "the format is wonky" or "there is a 404 page where the about page must be." Check out everything if a change should be made, make it. This demonstrates that you take notice and will act when you want to.

All of your replies should be individualized. If you decide to make a change based on something another person has said, tell the person you're taking what they said to heart and are making things better. It is also good to post something like this openly. This shows you do not merely get mad when another person criticizes you. It proves that you're willing to do the work you must do to give people what they need. This is smart, even when you decide against making alterations people have requested. Mention that you looked into it but chose to leave things as they are. Be sure to clarify why this is.

Try to bear in mind, beyond anything else, the way in which you react to critiques is all about managing your reputation. If you fire back at someone for saying something negative about you, you only look petty. If you ignore the criticism people have given to you and insist that everything is okay, you're going to look like you do not understand your company or product well.

Keep your ego on a leash. For the most part, the criticism isn't supposed to be about you personally. They did not have a gratifying experience with your product or service. This implies that you need to improve the product so that they will not have a repeat of that same experience.

The manner in which you handle criticism tells people lots about both you and the business you are running. Try and be as positive as you possibly can about it!




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