By Dan Vlady


Internet marketing has gained a lot of popularity in the past few years, thanks to the growing awareness of the World Wide Web. With that said, we want to move ahead with some internet marketing tips and strategies you can use in your business.

Article marketing has proved to be a great way to promote any product, yet still not many Internet marketers put it to good use in their own marketing arsenal.

The best strategy to get the most out of your article marketing campaign is to create articles that follow a known pattern. So if you create articles that have an attention-pulling headline, followed by an opening paragraph to pique interest, the rest of the article should be written to enhance the reader's desire and finally, add a resource box with a strong call to action. In copywriting, this is known as the AIDA formula, and it can work extremely well in article marketing too. When you write articles to use for your marketing, remember to focus on addressing a particular problem that you can then offer a solution for within your resource box. Make it clear why their problem needs to be addressed and offer some education about the topic. Try to avoid direct selling within your article, but add some pre-selling aspects instead. You are only going to warm up your reader here so that he/she turns into a prospect. But when you write articles that are too vague and un-interesting, you won't find much of a response from your readers. The primary reason to write and publish articles is to generate a steady stream of traffic to your site, not give out a boring text book lecture. In order to do this, write articles that flow smoothly and lead the reader directly to your resource box, in which you should have included a link back to your site for more information. It's easy to generate great results if you leverage your article marketing like this.

Lots of marketers target the low volume-low competition keyword phrases by building very small niche blogs at places like blogger.com. Then, what you'll do is use links or banners on those blogs to funnel traffic to your regular money sites. The small niche blogs are hosted with authority sites such as blogger.com, and then those small blogs will be able to rank fairly easily for certain types of keyword phrases.

Success with internet marketing depends on several things, and just one is specialized knowledge which will make so many things much easier.




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