By Cora Allan


We have all to some degree been touched by the growth of social network sites and Facebook has now come to be the market leader. Six million users could turn out to be one billion in the not too distant future if you take into account it was only 2004 when this all began. This sort of growth is impossible to ignore when considering the marketing potential of such a huge global audience and big businesses are already using this to market their brands. In this article we will explore the reasons this has now grown to be so important for companies.



If you consult many people about Income Producing Activities on Facebook, they still consider it a place to catch up with friends and go over what they have been up to in their day to day lives. This is one of the reasons as to why it has caught the attention of business because when people chat they also make recommendations and referrals. The sheer amount of time that people spend on the network is an important element to this and if your selling message becomes part of the discussion, you have a potentially powerful business resource.



We are familiar with seeing a company's website url in any marketing material but you will now also see their Facebook details. This is not to be confused with personal profiles on Facebook as these are business pages which are being given real prominence. The power of a Facebook page is in the way it can engage with potential customers and actually get people to spread their message for them.

The like button on a business page permits individuals to become fans of the page and in doing this this can then be seen by the friends of that person. This is the viral effect of Facebook and why so much emphasis is now being given to social media by companies.

A page that is constructed in the right way can have numerous other marketing benefits. The page could encourage a person to like it for access to information that is then sent to an persons email account. By doing this, the like count for a page is increasing as well as the size of an email list. If done properly, this can be a extremely fast way of creating an online business.

A Facebook page is effectively free traffic and if you are ready to pay for some advertising, you can further speed up your marketing reach. Google ads have turned out to be expensive and so the Facebook alternative has become more attractive especially in the way their ads can be set up. The importance of checking out the effectiveness of any kind of paid traffic is the same when using Facebook.

The positive aspects to any business to share in the progress of Facebook are clearly demonstrated and this can help you to be more prosperous online.




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