By Robbie Sutter

Facebook recently unveiled version 10.0 of its iOS app, designed for Apple products, and it drew attention for a number of reasons. The reason why this app is continually upgraded, from what I have seen, is because of the idea that Facebook is turning to the mobile front. With this comes the need to upgrade its app over the course of time, which it has done well. However, with various features added in with the version 10.0 upgrade, there is a tremendous amount of discussion to be done as well.

One of the main features that stood out, to me, was the way in which sent messages have changed. Specifically, you may find yourself in an area where a connection isn't prevalent, whether it is on an airplane, in a wooded area, or what have you. Whatever the case may be, if you send out messages on Facebook without a solid connection, they will actually be posted once you arrive in a location where a steady connection is prevalent. This is perhaps one of the handier additions to the app I have seen.

I believe that any online marketing firm can agree with the potential effectiveness that this change can have. After all, Facebook - as a business - is focusing tremendously on mobile and firms along the lines of fishbat would be able to agree with such a sentiment. With many features being added to the app on a constant basis, I have no doubt that they will prove useful for many people. There are also those additions which most people did not take towards as fondly and I feel like they deserve to be talked about as well.

I'd like to focus on the one change made to the ap in regards to the "Most Recent" sorting. Basically, instead of posts being show on the news feed by the times that they were posted, they are set by how popular they are, by default. This isn't a terribly detrimental change, though, as the sorting can be swapped over to "Most Recent" through a step-by-step process. However, I have to wonder how many Facebook users will take the time to go about this endeavor.

Overall, the latest Facebook update has been met with a mixed response, at best. Users desire freedom when it comes to the apps that they utilize, so companies should not make the mistake of taking certain aspects away. Those who are knowledgeable about social media will see that something is off and those who are new to social media might be turned away as well. I can only hope that the next update is one that will be able to please everyone who uses smartphones.

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