Google is in the business of giving people what they want and when they need it. This has been Google's business plan since day one. As the internet grows and the demand on search engines increases, Google has made many efforts to ensure that only the best and most detailed information is served to users.
The ads still have the same default colors, blue and grey. You will recognize the Roboto font too since it has been used for a while Android OS. The main change comes from the position of the call to action button. The position of the button changes in function of how the ad is displayed.
For instance, a narrow 468x60 ad will have a call to action button displayed on the far right. An ad displayed as a 300x250 rectangle will have a call to action button located directly under the text of the ad. There is more room between the different elements of the ads. Some ads looked crowded and were difficult to read on smaller screens before the update. This should not be a problem anymore since the new design allows for more blank space between the different elements of the ads.
However, I'm slightly concerned that the ads won't work as well when people view them for a desktop computer. They're so clearly designed with mobile in mind, and they might not blend in the way ads did in the past. This might not be a big deal -- more clicks come from mobile devices anyway -- but it's still concerning. Overall, though, I'm happy Google saw there was a problem and took steps to fix it. Google does things that upset me, but they never seem to stop working to make their products better. That's something I'll never complain about.
If anything, Google has proven that they have the best interest of all parties involved. For users, Google has worked very hard to improve their algorithm to show only the best search results. For Adwords users, Google has improved how ads are displayed across both mobile platforms and traditional computers. Google adwords will remain a great option for businesses of all sizes to utilize to enhance their customer base and it is a great profit creation tool.
"It's all about the money. All about the dum, dum, da, da, da, dum." - a lyric from Meja's 1990's hit 'All About The Money'. At that point in my life I refused to believe in a capitalist world that was sailing away on money and more money. However, as you get older you begin to learn about the need for money. It's not always because you want to spend hours worrying about seeing your bank balance rise, but because today's society being so expensive that you need money to survive.
The ads still have the same default colors, blue and grey. You will recognize the Roboto font too since it has been used for a while Android OS. The main change comes from the position of the call to action button. The position of the button changes in function of how the ad is displayed.
For instance, a narrow 468x60 ad will have a call to action button displayed on the far right. An ad displayed as a 300x250 rectangle will have a call to action button located directly under the text of the ad. There is more room between the different elements of the ads. Some ads looked crowded and were difficult to read on smaller screens before the update. This should not be a problem anymore since the new design allows for more blank space between the different elements of the ads.
However, I'm slightly concerned that the ads won't work as well when people view them for a desktop computer. They're so clearly designed with mobile in mind, and they might not blend in the way ads did in the past. This might not be a big deal -- more clicks come from mobile devices anyway -- but it's still concerning. Overall, though, I'm happy Google saw there was a problem and took steps to fix it. Google does things that upset me, but they never seem to stop working to make their products better. That's something I'll never complain about.
If anything, Google has proven that they have the best interest of all parties involved. For users, Google has worked very hard to improve their algorithm to show only the best search results. For Adwords users, Google has improved how ads are displayed across both mobile platforms and traditional computers. Google adwords will remain a great option for businesses of all sizes to utilize to enhance their customer base and it is a great profit creation tool.
"It's all about the money. All about the dum, dum, da, da, da, dum." - a lyric from Meja's 1990's hit 'All About The Money'. At that point in my life I refused to believe in a capitalist world that was sailing away on money and more money. However, as you get older you begin to learn about the need for money. It's not always because you want to spend hours worrying about seeing your bank balance rise, but because today's society being so expensive that you need money to survive.
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