By Robbie Sutter


When it comes to platforms meant for the purpose of advertising, I am sure that your mind goes to quite a few options. Facebook and Twitter may come to mind and while they are undoubtedly effective for this reason, what is it that can be said about Tumblr? To me, this is one site that is commonly overlooked but I feel like there is far more potential to it than most would like to give it credit for. If you'd like to know, an online marketing firm can tell you a lot about this platform.

Of course, one can make the argument that Tumblr is not made so much for business purposes as it is for more leisurely endeavors. I will agree that Tumblr's user base, to an extent, is focused on simply enjoy themselves but what about those companies that actually have accounts on the site? If you'd like to know, big brands like Old Spice and Coca Cola have presences on Tumblr. This is just one of the many reasons to believe in the value of this particular networking site.

Tumblr is, at its core, a blogging website and any online marketing firm would be able to agree. The difference, though, is that this site is focused more so on the idea of visuals. Keep in mind, though, that text is still a prominent feature that shouldn't be overlooked. However, with memes and many .gif files alike, the mood of the site is far more lighthearted than something like LinkedIn, for example, so different approaches are required. However, the benefits that can arise from such approaches are worth noting.

One of the reasons why Tumblr is useful for marketing purposes is that, according to firms like fishbat, this website is far more rampant when it comes to sharing. The user base is typically a lot more active, which means that quality blog posts containing links have the opportunity of being shared out far more often than on other platforms. With the addition of hashtags, any online marketing firm can ensure that your content can be found in some way or another. These are just a few reasons why this site shouldn't be overlooked.

In order to elevate your marketing endeavors in the long run, Tumblr is a platform that can prove to be surprisingly effective. Yes, it may be used for leisurely purposes most of time but this does not take away from the fact that businesses can harness its various services as well. Its blogging capabilities are broad, to say the least, so writers should make note of this particular site. With a learned mindset put into place, you will be able to attain the benefits that Tumblr has to offer.




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